CAM Therapy Portfolio Optimisation

The choice of therapies which make up a clinics portfolio can be fine tuned to increase profits.

The following are a few of the factors which affect the choice of therapies in the mix.

_______________________________________________________________________________________________

• Therapy profitability varys greatly
• Positioning on the therapy price range (premium pricing - low cost pricing)
• Competition
• Availability of therapists in the local marketplace
• Optimum number of therapies, the more therapies you have
  • more difficult to manage
  • more difficult for the customer to understand
  • more difficult to administer